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Google Merchant Center Projects Details

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Client Name

Real Estate Automation

Date

September 1, 2025

Catagory

AI Automation

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Google Merchant Center Setup for eCommerce Store

We helped DigitelPro, a South Africa–based eCommerce store, increase its online sales by setting up and optimizing its Google Merchant Center. Our goal was to ensure all products were accurately listed, verified, and optimized for Google Shopping visibility. By aligning product feeds with Google’s best practices and integrating them with Performance Max campaigns, the store achieved a measurable boost in clicks, impressions, and conversions.

What We Did?

  • Google Merchant Center Setup: Created and verified a new Google Merchant Center account for the client, ensuring full compliance with Google Shopping policies.

  • Product Feed Optimization: Uploaded and optimized product titles, descriptions, and images with high-intent eCommerce keywords to improve product visibility in search results.

  • Integration with Google Ads: Linked the Merchant Center with Performance Max and Search campaigns to drive qualified traffic from Google Shopping and search listings.

  • Tracking & Reporting: Implemented real-time conversion tracking and analytics to measure ROI, product performance, and customer acquisition costs.

How it Works?

The Google Merchant Center acts as the foundation of a high-performing eCommerce advertising system. Once the product feed was connected, every product from DigitelPro’s online store became eligible to appear across Google Shopping, Search, Display, and YouTube through automated Performance Max campaigns.

Each time a potential customer searched for a relevant product, DigitelPro’s listings appeared with accurate pricing, availability, and images increasing both visibility and trust. This setup ensured maximum reach with minimum manual management.

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Final Result

The optimized Google Merchant Center helped DigitelPro achieve a significant increase in sales and online visibility within the first month. Product listings started appearing across Google Shopping, Search, and YouTube surfaces, resulting in a steady rise in traffic, higher CTRs, and improved conversion rates. This project showcases how a well-executed Google Shopping setup can transform an eCommerce store into a consistent sales engine.

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