Home Based Servcies
July1, 2025
Google PPC Leads
We partnered with Home Based Services Company in the U.S. to launch high-performing Google PPC campaigns aimed at generating qualified leads and increasing service inquiries. The objective was clear attract homeowners actively searching for reliable home repair and foundation services and convert them into booked appointments. By setting up targeted Google Ads campaigns with precise keyword intent and optimized ad copy, we successfully helped the client increase their lead volume and overall sales through consistent, data-driven advertising.
Each campaign was structured to target homeowners in specific service areas, ensuring every ad appeared only to those with high purchase intent.
Through ongoing A/B testing, bid optimization, and audience segmentation, we improved click-through rates and lowered the average cost per lead. The Google Ads algorithm, combined with our optimized keyword strategy, ensured that Ground Up Leveling stayed visible at the top of search results when customers needed their services most.
Within weeks of launch, lead generation and conversion rates increased significantly, driving more booked service calls and revenue for the client. The optimized PPC setup now delivers a steady stream of qualified leads, proving how a data-focused Google Ads strategy for home services can turn clicks into real customers.